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Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies...
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1:52 PM
The Obama administration is making $3 billion in additional funds available to help troubled homeowners avoid foreclosure.
One part of the plan, announced Wednesday, includes a new $1 billion program that will offer loans to unemployed borrowers at risk of losing their homes. The loans, which will be dispersed through nonprofit and housing agencies, will carry 0% interest and be good for a maximum of $50,000 for up to two years.
Click Here to read more: $3 billion more for jobless homeowners.
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RISMEDIA, August 11, 2010—Are you looking for new ways to use the Internet to get more listings and homes sales? Here are four free and low-cost Internet marketing tips to help you genrate more leads and closed transactions from the Internet.
1. Pay-per-click Advertising in Google, Yahoo! and Bing
Pay-per-click advertising has gotten a bad rap over the years, not because it doesn’t work, but because a large majority of websites do a poor job capturing contact information. If you have a website that does a good job of capturing leads, then pay-per-click advertising in Google, Yahoo and MSN can start delivering leads and home sales immediately. Pay-per-click marketing works best when you target more than one area and spread your marketing budget over two or three different places. Google is an obvious first choice but Yahoo and Bing can also deliver some excellent results and sometimes the traffic is a little cheaper.
Real estate technology company Rofo has created a new app for LinkedIn.com that allows real estate professionals to add property listings and information about past transactions to their profile pages. The app was originally designed for Rofo's base in commercial real estate, but it was expanded to be useful for residential practitioners as well. Listings entered with the app also appear on Rofo.com and anyone who views the deals at LinkedIn can also see additional information at Rofo.com where they can click through to the practitioners' Web sites. The app is free for individuals, but the listings remain visible for only 30 days. For $19 a month, a user can post 11 listings that stay visible with no time limit.
Source: Inman News (08/04/2010)
The latest edition of the Federal Reserve's Beige Book depicts only intermittent, patchy spots of continued economic growth, with residential real estate markets across the country characterized as "sluggish," and commercial real estate conditions garnering a descriptor of "weak."
Beige Book findings are based on anecdotal information collected across the country from businesses and contacts outside the Federal Reserve.
An address that you’ll surely love to have. Port Royal offers waterfront living at it’s finest. Enjoy the sandy beaches and breathtaking sunsets.
This prestigious and exclusive single home community that consists of only about 550 residences is bordered on the west by the Gulf of Mexico, on the South by Gordon Pass, to the on the east by Naples Bay and on the north by Aqualane Shores.
How does 3 miles of pristine sandy beaches sound to you? Or a prestigious community where you can experience the luxury of life?
Marked with gorgeous beaches, breathtaking sunsets, parks, lakes, golf courses, mangroves and estuaries, Pelican Bay is just one of Naples internationally acclaimed communities.
Ginny Lee, CRS, ABA , America's Best Agents President and America's Best Agent For Naples Florida.
Christian E Cazares
Dave Huff and Team
Debra Whitaker
Dianna Kokoszka Team
Dick Metzler
Donna Lavin
Greg Herder
Irina Bennett
James D. Lowenstern
Jan Harris
Jason & Ambe Gardner
Jim & Nancy Ward
Nancy Brand
Nancy Bristow
O. Kheir
Philip A. Bozza
Robert Burns
Susan B McCarter
Thomas Chaves
Tim Anderson
Tommy Candito
Naples Florida is One of " One of America's Best Cities" to Live in as reported by the New York Times and the Robb Report. It was voted the #1 Beach by the travel channel.
2.5 Miles of pure white sandy Beaches, Boating, 36+ Holes of Golf, 18 Tennis Courts, The Naples Phil Harmonic, Waterside Shopping, Fine & Casual Dining, Bike Trails Nature Trails, World Class Community Center with exercise and private trainers the Perfect place to live with Friendly People and Lots of Fun to Enjoy!
We even have our own exciting private beachfront restaurants, sailing club, Pelican Bay Women's league and Men's coffee with great speakers.
Life just doesn't get any better than life in Pelican Bay and Bay Colony!Pelican Bay
Pelican Bay and Bay Colony is one of the nicest communities in Naples Florida! Choose your perfect dream home, condo or villa priced from $275,000 to $16 million. Prices are not going down on beach front property so buy now!
For more information about Pelican Bay in Naples FL, contact Ginny Lee atginnylee@ginnylee.com.
Facebook Fan Page: http://www.facebook.com/PelicanBayNaples?ref=sgm
Are you a home buyer? Not sure where to start and what to do?
What could be better than free online workshops that can provide you with valuable information as you prepare for your next big move.
We know that purchasing a home is a major decision that should be made only when you are ready, you have all the information you need, and have prepared for it properly.
Go ahead and click below for Ginny Lee's Home Buyer University
Home Buyer University
convenience.
Job growth will be the key factor in whether the U.S. real estate market can extend a recovery after the end of the federal homebuyer tax credit, according to a Harvard University study. High unemployment is fueling the foreclosure crisis and discouraging the household formation that drives property demand, according to the State of the Nation's Housing report issued by Harvard's Joint Center for Housing Studies.
First-time homebuyers looking to land an $8,000 federal income tax credit may have a little more time to close on their purchases if a Senate amendment unveiled last week makes it into law.
The closing deadline could be pushed back to Sept. 30 under an amendment offered by Senate Majority Leader Harry Reid, D-NV., Sen. Johnny Isakson, R-GA., and Sen. Chris Dodd, D-CT. The senators said they want to make sure banks have time to process the transactions--especially short sales.
It remains to be seen, however, whether the amendment will go anywhere. Its part of a controversial jobs and tax bill that may be radically changed before the Senate approves it. Lawmakers are not scheduled to vote on the bill until next week at the earliest.
Source: CNNMoney.com, Tami Luhby, (06/10/2010)
One of the most common and costly mistakes made by sellers is setting an unrealistically high asking price. Every seller wants to receive the highest closing price possible for their house, but losing sight of fair market value can have serious repercussions.
In some cases a lack of objectivity results in overpricing the home, other sellers may subscribe to the theory that pricing high initially leaves room to negotiate lower later. Overpricing from the outset could actually force you to end up settling for a lower price than you would have received by setting a realistic asking price based on market research.
Tweeting your listings? Does that sound right?
Well, there is a a service called TweetLister that allows you to do so! Imagine your listings exposed 20 million Twitter users. Sound right?
Click Here To See For Yourself....This is Great!
The expiration of the 2010 Home Buyer Tax Credits on April 30 is unlikely to put off Americans looking to buy homes who believe now is a good time to buy and are confident that home prices will rise according to a recent survey.
Cities in California, Florida, Nevada and Arizona once again accounted for all top-20 foreclosure rates in the first quarter among metropolitan areas with a population of at least 200,000, even while the majority of those top metros reported decreasing foreclosure activity from the first quarter of 2009, according to RealtyTrac's Q1 2010 Metropolitan Foreclosure Market Report. The report shows that California accounted for 10 out of the top 20 metro foreclosure rates, followed by Florida with seven, Nevada with two and Arizona with one.
Foreclosure activity declined on a year-over-year basis in 14 of the cities in the top 20 and in eight of the cities in the top 10. In contrast, foreclosure activity in the first quarter increased on an annual basis in 159 of the 206 metro areas tracked in the report, and foreclosure activity nationwide increased 16 percent from the first quarter of 2009.
Scott Pierce A former technology insider working with clients to incorporate Internet content distribution for client facing web-based applications, Scott has worked with most major Silicon Valley firms including Oracle, Cisco Systems, Intel, Apple Computer, Applied Materials and more. Scott Pierce graduated with a Masters degree in marketing from Thunderbird – The American Graduate School of International. Scott developed and has successfully implemented the listings-to-Leads (L2L) strategies and tactics at leading real estate brokerages across the United States. Contact Scott Pierce at scott@listingstoleads.com
2:14 PM
- Close To The Beach
- Like New...Building and Condo
- Great Price
- Fabulous Gulf Views
- Private Beach Restaurants
- Community With Exercise Center
- Tennis Close By
6:00 PM
So, now you have a Facebook fan page, but somehow, you're wishing there is way to add or create a custom tab in your page.. We'll the good news is, there is a way!
I found a cool Facebook application called Static FBML. It allows you to create a custom page with a custom content. Now, how great is that? Ready to try it out?
Click on the link below to see the steps.
http://www.facebook.com/onlinedominance?v=app_4949752878#!/onlinedominance?v=app_7146470109
Oh by the way, you'll need to be fan of the pageto view the steps. Just a little thing for giving us this tool right?
3:46 PM
In a previous post, we tackled about how you can post your NAR listings to Facebook. But it's just one of the things that you can do to get your business profile in Facebook up and running!
I found an article that cites 6 Facebook applications that will really be useful for real estate agents. I got excited to share this to you all! I think this is a great idea to try for all of us!
So here is the list!
2:11 PM
March 18, 2010 (MMD Newswire) ASTOR, FL - America's Best Real Estate Center is proud to announce Nancy Brand, as "America's Best Real Estate Agent" for Florida's West Volusia, East Lake and North Seminole Counties, and will have the ability to assist home buyers and sellers with having access to the top real estate properties and specialized online marketing tools through the America's Best Agents website.
"Nancy was chosen to be America's Best Real Estate Agent for Florida's West Volusia, East Lake and North Seminole Counties because of her outstanding achievements and success in the Real Estate industry," said Ginny Lee, CRS and the CEO & Founder of America's Best Agents.
12:51 PM
One industry where virtual assistants are currently thriving is in Real Estate.
With the nature of work real estate agents have—always been on the road, meeting clients, showing houses, holding open houses (among others)—these professionals always find that they don’t have enough time for necessary but time-consuming tasks like paper works.
As real estate agents, they usually spend their time: 1. out on the streets selling, 2. making phone calls for follow-ups, and 3. talking to clients. But these three things are just the tip of the iceberg, so to speak. There are a lot of work that needs to be done to be a successful agent, and this where VAs come in to play.
2:21 PM
Display your listings from REALTOR.com® on your Facebook wall! If you are a real estate agent, your listings are already displayed on REALTOR.com® for FREE.
Now you can add your listings on Facebook with the FREE REALTOR.com® See My Listings application.
How do you do it? It's Easy, Trust me!
- Go to this website: http://www.realtor.com/seemylistings/
- Click on "Add my Listings"
- Click on "Allow" to let realtor.com access needed information.
- Select your MLS and input you MLS ID
- Enter the necessary information.
And that's it, you'll have your listings on the left sidebar of your profile page!
It will look just like this one:
Isn't it neat? Now why don't you try it!
For now, it's just available for your profile page, but I checked their facebook fan page and looks like the application will be available for fan/business page next week!
Let's wait for next week and see!
3:11 PM
I recently stumbled upon a blog called Mr Internet, Michael Russer - Online Dominance. In it are a lot of tips, techniques, and secrets on how one can fully utilize the internet for business, among others. I will be featuring some of his posts here as I know that it would definitely help Realtors like us grow and expand our business.
So for a start, let's talking abuot Facebook. I know everyone has a Facebook account, but do you know that you can use it to help you improve your search rankings, as well as in lead generation?
Do you have a Facebook fan page? If not, then I suggest making one. But how does a profile page differ from a fan page? Mr Internet explains this:
Personal Profile vs. Fan Page
There are two primary ways you can represent yourself on FaceBook:
- Personal Profile – everyone who has a FaceBook account has a profile page. This is your “home base” for all your friends and family to connect with you in a personal way on personal (i.e. not business) matters. While how you grow and manage your “friend base” is a topic for another post, suffice it to say it doesn’t even come close to helping your business as the next way.
- Fan Page – sometimes also referred to as your business page. This is where you try to attract and interact with people who are part of your target market or at least connected to it in some way. Now this next part is very important: The more targeted fans you have, the more Google will see you as being relevant and important in your field of real estate expertise. And this translates to significant gains for your search engine rankings. For example, Douglas Newby is essentially a one-man shop in Dallas, yet his site consistently out-ranks those of companies in his area with 1,000 or more agents.
So now how do you make this fan page work??
Here is the link to Mr Internet's blog post titled "Explode Your Facebook Fan Page Base For no Cost" and learn the secret. Goodluck!
Read the article here.
In an effort to develop a clear view of the real estate market, Homes & Land, a Tallahassee, Fla.-based provider of real estate media and marketing, recently asked thousands of real estate agents for their opinions about their local real estate market and published the results in its Market Pulse Survey Report. When asked if the Home Affordable Modification Program "has reduced the rate of foreclosures in your market," only 10 percent of respondents said yes. Of those remaining, 65 percent responded no, and 25 percent were unsure. Despite the low enthusiasm about HAMP, overall optimism seems to be improving, with most agents reporting an increase in homebuyer interest. Regional responses in states with the highest foreclosure rates showed even higher buyer interest-Arizona, at 71 percent; California, at 64 percent; and Florida, at 67 percent-than the national average of 58 percent. However, Home & Land said the increase appears to be coming in the form of distressed sales. Only 14 percent of agents reported that the majority of their sales over the last 12 months came from distressed sales, but reports of distressed sales were much higher in Arizona, at 38 percent; California, at 35 percent; and Florida, at 26 percent. The survey also found that 41 percent of respondents believe real estate prices in their market have bottomed out.
Source: REAL Trends Email update # 1184
Fresh data from Campbell Communications' monthly survey of more than 1,500 real estate agents found that the investor market share of buy-side transactions has jumped nearly six points since November, while first-time buyers have fallen more than seven percentage points since October.
Sales to existing homeowners also have increased from October to January, and last month their market share overtook first-time buyers, 41.2 percent to 39.8 percent.
With increased supply of distressed properties and decreased demand from first-time homebuyers, average prices declined for damaged REO and even for non-distressed properties in January.
8:00 PM
Homes are still Selling!
There is so much Gloom and Doom on TV and in the news papers that some days you just want to throw in the towel and quit but please don’t give up…just find new ways to succeed…remember that old saying if at first you don’t succeed…Try, Try, Try Again?
2:47 PM
Did you ever wonder why some listings sell faster then others? In a tough real estate market you should make sure you follow all these simple rules to help your sellers sell their homes.
1. Price it Right
I am sure you know that the best way to sell property is to price it right. Most of the time Realtors let the seller price the property because seller’s are in love with their homes and often think that their property is worth more then it really is especially in these market conditions where property values have gone down and not up as it use to do. So you as their Realtor have to show them all the comps and all the gloom and doom reports from the media to convince them to Price it Right! You must let them know that if the market is bad that their property won’t appraise if it is priced to high because appraisers work on the last 6 months of sales in their neighborhood so if sales have been bad appraisals will be bad too. It is like the TV show “The Price Is Right” if the price isn’t right it won’t sell.
3:00 PM
Existing-home sales dropped 7.2 percent to a seasonally adjusted annual rate of 5.05 million units in January from a revised 5.44 million in December, but remain 11.5 percent above the 4.53 million-unit level in January 2009, according to the National Association of REALTORS®.
3:44 PM
Here's a great article about how real estate marketing has evolved. Be sure to read:
If you are a real estate agent, you must know how vital marketing is for your business. With the shift of homebuyers’ behavior, real estate marketing is not just about newspaper ads, fliers, postcards, letters, or what not anymore. The battle has taken a new platform—the internet.
Online marketing, social media marketing, you’ve probably heard about them. Well if you haven’t, you just have to do some Googling.
Most agents have gone online because homebuyers are online. According to the National Association of Realtors (NAR), 75 % of homebuyers in 2006 started their search online. That is up from only 41 % in 2001. Moreover, online buyers are found to be more knowledgeable and informed, have shorter purchasing cycles, and purchase more expensive properties (California Association of Realtors.)
If you don’t have presence online, chances are you are not sold to the idea of internet marketing, you know nothing about it, or you’re inclined to give it a try, but somehow, you just don’t know where to start.
If you don’t have presence online, you are losing a lot of good leads that could have been clients. And it isn’t just about good leads, talk about saving money.
A website can advertise your listings, as well as you, your achievements, and what you can do for your clients. Furthermore, you’re not limited to a local audience. You are connected to the whole world. You are able to showcase your listings to people seeking relocation from other states or other parts of the globe, much to the delight of your sellers.
And if buyers don’t find you online, chances are, they will find another.
But how do you drive people on your website? Agents, who are not that computer savvy, may be burdened by this. But here are three basic things that you should remember.
1. Know thy audience – What do homebuyers need? Put yourself in their shoes and try to see what they want. Your website must be able to address these needs. If not, your website will just be tossed aside.
2. Invest time in SEO – Search Engine Optimization. Get your website noticed by search engines. This is not a one-shot deal though. This may take time, but it’s worth the investment.
3. Expand your social network – At least online. Facebook, Twitter, Digg, these are just some of the few social networking sites you can utilize.
4. Lead Management – What are that website traffic for if you’re not able to get clients? Don’t let them go stale.
If you’re still not online, maybe it’s time to ponder about doing so, don’t you think?
1:08 PM
February, 2010 - America's Best Assistants, with its real estate virtual assistance program, teams up with America’s Best Agents (ABA) in providing valuable administrative and technical support to the best real estate agents in a virtual setting.
With the two companies’ closely knit goals of advancing the quality of virtual assistance into a whole new level, and of helping real estate agents be the top agents in their respective areas, real estate agents will now be able to obtain a reliable support for a fraction of the cost of what they pay for a full time personal assistant.
As homebuyers’ behavior shift, real estate marketing taking the Internet as the new platform, and market recovery still vague, agents faces immense competition more than ever. For that reason, real estate virtual assistance is now a flourishing industry.
Spending time on activities that really help make a living by outsourcing other time-consuming but equally important tasks to a virtual assistant is one key to an agent’s success. With the partnership, finding a trained, well-rounded, and flexible VA’s with solid background on real estate processes and systems is as easy as ABC.
“They are best virtual assistants I have ever had. As a matter of fact they are the best assistants period. They are always there to help me with everything. They take care of most of my blogging and always have great ideas for helping me be more successful. I would highly recommend them to anyone”, said Ginny Lee Founder of America’s Best Agents.
About America’s Best Assistants
They part of a company that is a recognized Top 100 Global Outsourcing Services company for its "Leadership, Innovation and Outstanding Performance…" (CMP Media global survey). They help reduce cost, improve organizational flexibility, accelerate time-to-market, and deliver cost-effective world-class quality services.
10:34 AM
Have You Ever Searched Your Name On Google?
Do You Want To Be #1 On The #1 Search Engine?
Now more then ever the Internet is the place to go to find out anything you want to know about anyone or anything.
Just for fun go to www.google.com and put your name in and see who or what comes up. I bet you will be surprised. I was. There was a Ginny Lee café and there is a banker in Alabama and a clothes outlet called Ginny. Try it and see what you find. I know some people searched Google and found some bad stuff and had it removed. It is important for you to protect your reputation especially if you are in business and you are definitely in business for yourself when you sell real estate.
3:00 PM
Sure there are lots of websites that offer free spaces for your listings, it get's even better if it's branded as one of America's Best Properties!
We allot ample space on our website for our agents listings to be featured on. It's not just any other ordinary listing page. In our website, we make sure that each listing is one of America's Best Properties.
So what can this bring to you?
If you light a lamp for somebody, it will also brighten your path.Here in America's Best Agents, are all thankful and grateful for all the good fortune that we are bestowed with. That is why, we also make sure that we give back part of our blessings to those who are less fortunate.
- Buddhist saying
With this,we are proud to say that we support Habitat For Humanity. Habitat for humanity is a nonprofit, ecumenical Christian housing ministry that seek to eliminate poverty housing and homelessness from the world and to make decent shelter a matter of conscience and action. They invite people of all backgrounds, races and religions to build houses together in partnership with families in need.
3:28 PM
You may be great at talking and presenting, keeping buyers and sellers interested, or you may be phenomenal with the art of persuasion. But without the right tools to aid you in your profession, it's going to be hard to stand out.
That is why here in America's Best Agents, not only do we value each agents' inate talents, but we also keep in mind that those talents can be amplified by the right tools to help us get to the top. Our tools are proven to give results.
Let me share to you a few of the tools that we find truly useful.
2:57 PM
I guess Youtube doesn't need any introductions here. I mean, who does not know Youtube?
Here in America's Best Agents, we recognize the value that video sites like Youtube can offer to real estate. One cannot afford to overlook Youtube if you are engaging in internet marketing for one plain reason: you'll get noticed.
So how do our agents utilize this great tool in helping them be one of the BEST?
3:12 PM
How does it feel to work with people who excel and stand out from the rest? Great isn't it? Wouldn't you like to one of them?
Of course all of us do! That's why Ginny Lee founded America's Best Agents.
Ginny thought of creating America's Best Agents to be a venue for all of the best Realtors in America to network. You ask, what do I get from this kind of network. I tell you there are a lot, and let me enumerate some for you.
3:22 PM
8:08 AM
Your home is not only where your heart is, it's one of the biggest investments you'll ever make. Our Real Estate Companies AND AGENTS are some of the best in their communities and cities and they offer some of the best real estate services and marketing tools.
Buying or selling a home is one of the most important, taxing, stressing decisions a family could make. Along with it, selecting the best real estate agent to work with is vital. There are lots of agents out there, but not all have the ability to give you excellent service, understand your needs and preferences, and be someone you can trust.
2:13 PM
Don't take our word for it! Read below what our members (and our owner!) have to say about their success with America's Best Real Estate Center.
2:55 PM
Are you the best of the best? Do you want to stay ahead of your competition?
Then, there is nothing else to do but join America's Best Agents. Brand yourself as AMERICA'S BEST and reap the rewards. There are over 2 million real estate agents in the country. How are you suppose to get at the forefront? Remember, buyer's nowadays are greatly knowledgeable, and they would like to work only with the experienced, the excellent, and the BEST. Not only the buyers, sellers too!