Here's a great article about how real estate marketing has evolved. Be sure to read:

If you are a real estate agent, you must know how vital marketing is for your business. With the shift of homebuyers’ behavior, real estate marketing is not just about newspaper ads, fliers, postcards, letters, or what not anymore. The battle has taken a new platform—the internet.

Online marketing, social media marketing, you’ve probably heard about them. Well if you haven’t, you just have to do some Googling.

Most agents have gone online because homebuyers are online. According to the National Association of Realtors (NAR), 75 % of homebuyers in 2006 started their search online. That is up from only 41 % in 2001. Moreover, online buyers are found to be more knowledgeable and informed, have shorter purchasing cycles, and purchase more expensive properties (California Association of Realtors.)

If you don’t have presence online, chances are you are not sold to the idea of internet marketing, you know nothing about it, or you’re inclined to give it a try, but somehow, you just don’t know where to start.

If you don’t have presence online, you are losing a lot of good leads that could have been clients. And it isn’t just about good leads, talk about saving money.

A website can advertise your listings, as well as you, your achievements, and what you can do for your clients. Furthermore, you’re not limited to a local audience. You are connected to the whole world. You are able to showcase your listings to people seeking relocation from other states or other parts of the globe, much to the delight of your sellers.

And if buyers don’t find you online, chances are, they will find another.

But how do you drive people on your website? Agents, who are not that computer savvy, may be burdened by this. But here are three basic things that you should remember.

1. Know thy audience – What do homebuyers need? Put yourself in their shoes and try to see what they want. Your website must be able to address these needs. If not, your website will just be tossed aside.
2. Invest time in SEO – Search Engine Optimization. Get your website noticed by search engines. This is not a one-shot deal though. This may take time, but it’s worth the investment.
3. Expand your social network – At least online. Facebook, Twitter, Digg, these are just some of the few social networking sites you can utilize.
4. Lead Management – What are that website traffic for if you’re not able to get clients? Don’t let them go stale.

If you’re still not online, maybe it’s time to ponder about doing so, don’t you think?

Have You Ever Searched Your Name On Google?

Do You Want To Be #1 On The #1 Search Engine?

Now more then ever the Internet is the place to go to find out anything you want to know about anyone or anything.

Just for fun go to www.google.com and put your name in and see who or what comes up. I bet you will be surprised. I was. There was a Ginny Lee café and there is a banker in Alabama and a clothes outlet called Ginny. Try it and see what you find. I know some people searched Google and found some bad stuff and had it removed. It is important for you to protect your reputation especially if you are in business and you are definitely in business for yourself when you sell real estate.

Sure there are lots of websites that offer free spaces for your listings, it get's even better if it's branded as one of America's Best Properties!

We allot ample space on our website for our agents listings to be featured on. It's not just any other ordinary listing page. In our website, we make sure that each listing is one of America's Best Properties.
So what can this bring to you?

You may be great at talking and presenting, keeping buyers and sellers interested, or you may be phenomenal with the art of persuasion. But without the right tools to aid you in your profession, it's going to be hard to stand out.

That is why here in America's Best Agents, not only do we value each agents' inate talents, but we also keep in mind that those talents can be amplified by the right tools to help us get to the top. Our tools are proven to give results.

Let me share to you a few of the tools that we find truly useful.

I guess Youtube doesn't need any introductions here. I mean, who does not know Youtube?

Here in America's Best Agents, we recognize the value that video sites like Youtube can offer to real estate. One cannot afford to overlook Youtube if you are engaging in internet marketing for one plain reason: you'll get noticed.

So how do our agents utilize this great tool in helping them be one of the BEST?

Don't take our word for it! Read below what our members (and our owner!) have to say about their success with America's Best Real Estate Center.

January 18, 2010 – PENSACOLA, FL - America’s Best Real Estate Center is proud to announce Nancy Bristow, GRI, ABR, e-PRO as “America’s Best Real Estate Agent” for Pensacola, Florida, and will have the ability to assist home buyers and sellers with having access to the top real estate properties and specialized online marketing tools through the America's Best Agents website.

"Nancy was chosen to be America’s Best Real Estate Agent for Pensacola because of her outstanding achievements and success in the Real Estate industry," said Ginny Lee, CRS and the CEO & Founder of America's Best Agents.

Unlike most real estate websites that have every real estate agent in a directory, America’s Best Real Estate Center (www.americarealestatecenter.com) carefully selects only one top agent per neighborhood to represent America’s Best. These agents are known for their experience, incredible service and client care. They are well known in their neighborhood and go the extra mile to get the job done. They have access to all the tools and services to help home buyers or sellers make their real estate dreams come true.

"My time as a military wife has given me a wide perspective in servicing others. Finding just the right Real Estate for each client is most important to me," Bristow offered. "If you're planning to move to Pensacola, know that those of us who have already discovered this beautiful coastline, call it Paradise. I will assist you and your family in every way possible to make your relocation a pleasant experience. Call me for free information packets or a list of homes for sale."

Nancy Bristow will be the only agent to represent Pensacola, FL. She will have access to the ultimate marketing tools provided by America’s Real Estate Center. “America’s Best Real Estate Agents” give their home sellers’ properties more exposure on the Internet because they are the only real estate agent able to feature their properties in the featured properties section of America’s Best Real Estate Center(most web sites feature everyone’s properties). By providing these tools and services, the home seller has more advantages to reach more home buyers. Nancy will provide consistent and professional services to any and all prospective home buyers and sellers in Pensacola, FL.

Whether you are buying or selling your dream home, hire “America’s Best Real Estate Agent” for your neighborhood. Remember….

The Best Doesn’t Cost More, It Is Priceless!

About America's Best Real Estate Agents:
America's Best Real Estate Agents believes in the American Dream and created their services dedicated to home ownership. Home Buyers and Sellers are able to buy or sell homes on the easy to use real estate website, which makes it effortless to buy, sell, finance and find all the best real estate services in one place.

About Nancy Bristow:
Nancy Bristow, GRI, ABR, e-PRO has been a full-time Real Estate Agent for over 23 years experience. She enjoys working with buyers/sellers and helping Families find Pensacola homes or condos that meet their special requirements. She is a Graduate of the Realtor Institute (GRI), Accredited Buyer Representative (ABR), and endorsed by the National Association of REALTORS® as an e-Pro.

For More information call Nancy Bristow in Pensacola, Florida at 850-492-5717 or 850-485-0687 or go to her website atwww.pcolarealestate.com or www.pensacola-homes-for-sale.com

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December 31, 2009 -- Ginny Lee’s Team from America's Best Real Estate Centers, Inc has been chosen as America's Best Real Estate Agents for the Naples Florida Area!

http://www.americasbestagents.com

Only one agent or company is chosen to represent America's Best Agents per neighbor hood and they are chosen because of their experience, service and client care. They are well known in their neighborhoods and go the extra mile to get the job done. They have access to all the real estate tools and services offered by America's Best Real Estate Centers to help home buyers or sellers make their real estate dreams come true.

Naples is located on the enchanting Gulf of coast of Florida and offers a wide variety of homes and condos priced from $200,000 to over $25 million! Ginny Lee’s team has access to all the new, pre-construction and resale homes and condos in the Naples, Bonita Springs and Marco Island areas. Her qualified teams of experts are prepared to find home buyers the best properties in the best neighborhoods. They also have a great reputation of helping home owners sell their homes fast because of all of their state of the art marketing tools. Their web site gets over 5000 visitors a month!

The reason the Naples area is known as one of the world’s best paradises to live in is because of the gorgeous beaches with sugar fine sand, sizzling sunsets, magnificent waterfront homes, challenging golf courses, fabulous boating, exciting tennis, exquisite dining, world-class shopping and the world famous Phil Harmonic. Naples also has some of the world’s friendliest people and that is why so many executives have second and third homes or retire there. Naples also has proven to be one of the nation’s best investments.
Whether you are buying or selling your dream home hire “America’s Best Agents” for your neighborhood anywhere in America.

The best doesn’t cost more it is priceless!

For More information call Ginny Lee in Naples Florida at
239-591-3225 or go to their website at http://www.americasbestagents.com/

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Did you know that there are over 1 million Real Estate Agents In America? Buyers & Sellers want to work with America's Best Agents because they have some of the best marketing tools, services and properties!